The three Beasley brothers in a park out of focus with a 6-pack carton of PEP Blueberry Lemonade in focus in the foreground.
MEET THE BEASLEYS

Here's to your health

Conner, Kyle, and Luke Beasley are three brothers and proud natives of Austin, Texas. As lifelong caffeine enthusiasts, they grew increasingly frustrated with energy drinks loaded with artificial sweeteners, low-quality ingredients, and inevitable crashes. Determined to create something better, they came together to build the kind of beverage they had always wanted. The result was PEP: clean, gut-friendly sparkling energy made with intentionally selected ingredients that deliver sustained vitality without compromise.

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Conner Beasley holding a can of 'PEP' against a PEP-branded background
CONNER

Conner

Conner is the oldest Beasley brother and currently serves in the Navy. As a dedicated endurance athlete who competes in ultramarathons and Ironman triathlons, he’s constantly seeking ways to optimize physical and mental performance. Frustrated by the lack of clean, effective daily energy options, Conner first pitched the idea of developing a next-generation energy beverage to his brothers on Christmas Eve of 2023. That conversation marked the beginning of their journey to redefine energy through a gut-friendly formulation.

 
Kyle Beasley holding a can of 'PEP' and tossing another one behind his back against a PEP-branded background
KYLE

Kyle

Kyle is the second Beasley brother and currently serves in the Marine Corps. As a lifelong learner and passionate advocate for health and nutrition, he developed a deep interest in the gut microbiome and its broad impact on overall wellness. That curiosity ultimately inspired PEP’s gut-friendly formulation. As the mastermind behind the formula, Kyle plays a central role in advancing PEP’s vision to empower people to live healthier, more energized lives.

 
Luke Beasley holding a can of 'PEP' and a 6-pack carton of PEP against a PEP-branded background
LUKE

Luke

Luke is the youngest Beasley brother and a political commentator. He has a passion for making complex issues accessible and advocating for a more informed, compassionate society. Equally committed to personal wellness, he has long recognized the connection between public health and national well-being. This perspective inspired his role in co-founding PEP, where he helps effect public health from the ground up. He believes a healthy population is essential for a thriving society, and that both individual choices and sound policy are key to getting there.